Universal Motown Artist KEM Enhances Free Mobile App Features to Expand Fan Experience

May 06, 2011 03:45 PM

Universal Motown Artist KEM Enhances Free Mobile App Features to Expand Fan Experience

R&B Superstar, KEM, Answers Fan Requests for More Exclusive Access

Detroit, MI, May 6, 2011 – Universal Motown singer-songwriter-producer, KEM, announced today that after overwhelmingly positive feedback from fans about his free mobile app, that launched during GRAMMY week, that he is expanding its features, as well as launching a new mobile website for fans without access to an iPhone or Android device.

The new version of the KEM app includes an exclusive photo gallery, as well as a new geo-location feature that will give fans special access to events and offers, based on their location. The new version will also allow fans to share their own KEM videos and photos.

KEM’s new mobile website (http://musicbykem.com/mobile) will allow fans - who don’t have an iPhone or Android device - to enjoy the same access to exclusive KEM information and content as app users, through their phone or computer browser. Through the mobile site, all KEM fans will have access to his Twitter feed, tour dates, exclusive videos & photos, music, etc.

“When we launched the app during GRAMMY week, I knew it’d be a great way to share such an incredibly special experience directly with fans,” said KEM. “It turned out to be even more special than I could have imagined after the overwhelming number of fans who downloaded the app and followed events of that week and then the ‘Intimacy Tour’ through my eyes. I’m excited to continue to share my experiences and offer app users more & more exclusive content in the future!”

After the KEM app launched during GRAMMY week, it was quickly downloaded by more than 4,000 fans. 95% of users opted in to receive direct communications from KEM, demonstrating clear value for the mobile app as an essential component of further development of KEM's brand.

Developed and powered by mobile solutions provider, Moblico, both the free KEM app and KEM mobile site are available now. Fans can text 'KEM' to 80802 to receive the download link for iPhone and Android mobile devices. The KEM mobile site is available at http://musicbykem.com/mobile.

“The KEM app is such a huge hit with his fans, and we are thrilled that KEM is growing the mobile experience for them,” said Pierre Barbeau, CEO of Moblico. “KEM is an artist that has always remained true to his fans, and we look forward to helping him get even more connected to all of them.”
 

About Moblico Solutions, LLC
Founded in 2007 and headquartered in Kansas City, Missouri, Moblico provides the world's most advanced mobile customer relationship (CRM) and content management (CMS) services, empowering businesses to effectively acquire, retain, transact and support customers. The company creates new opportunities and approaches that help reach over 280 million North American consumers anytime, anywhere. No matter what platform, carrier, or interface, Moblico deploys services that work seamlessly all at once.  Moblico’s customized platform includes real-time reporting and analytics, enabling companies to determine how effective their efforts are and what it all means to their overall business strategy. To learn more about Moblico, visit www.moblico.com or text "moblico" to 80802.