Taco Bell & Pizza Hut to go Head-to-Head at Western Kentucky University
Apr 06, 2010 10:35 AM
Liz Erk for Moblico
(781) 279-0370
liz.erk@moblico.com
Fugate Enterprises Launches First-of-its-Kind Mobile Voting Campaign, Allowing Students to Decide Which Restaurant will be Built Near the WKU Campus
Kansas City, MO, April 6, 2010 – Fugate Enterprises, one of the top 10 franchisees of Pizza Hut and Taco Bell, today announced the launch of its mobile voting promotion in which the students of Western Kentucky University have a say regarding whether a Taco Bell or Pizza Hut will be built near campus. From April 1st through April 17th, WKU students are able to cast their votes by texting WKU4 PH (Pizza Hut) or WKU4 TB (Taco Bell) to 32075.
"We have been operating 270 Pizza Huts and Taco Bells for over 30 years. This time, we wanted to let the community we will be serving choose which particular one they want,” said Sergio Roman, Marketing Director of Fugate Enterprises. “This will be a fun, unique way for us to promote our new location, as well as give the students the opportunity to voice what they prefer via the medium that would allow the best direct interaction- mobile.”
Fugate will be promoting the campaign to WKU students through marketing initiatives provided by United Marketing Communications (UMC), a leading provider of marketing services specializing in the restaurant and food services industry. Banners announcing the voting campaign will be displayed at the WKU vs. South Alabama baseball game April 9th, as well as at the WKU vs. Louisville baseball game on April 14th. Giveaways that feature printed information about the promotion will also help notify the students about their chance to vote.
Moblico Solutions, a provider of integrated mobile offerings that support and extend customer relationships, is managing the voting process for the Fugate WKU competition. WKU students can vote April 1st through April 17th. Once a vote is cast, a confirmation message is sent back indicating that a vote of "PH" or "TB" was recorded. Competition results will be announced by the end of April.
About Fugate Enterprises, Inc.
Founded in 1974, Fugate Enterprises, Inc. operates more than 200 Pizza Hut locations, nearly 70 Taco Bells and 40 Blockbuster Video stores. The company is based in Wichita, Kansas and is one of the top 10 franchisees in the Pizza Hut, Blockbuster and Taco Bell chain system.
About Moblico Solutions, LLC
Moblico helps companies effectively acquire, retain, transact and support customers with mobile technologies. Through Moblico's complete mobile solutions network that moves way beyond basic SMS promotions, organizations are able to engage in long-term, continual interaction with target audiences, fostering deeper and more personalized relationships that inspire loyalty. To learn more about Moblico, visit www.moblico.com or text "moblico info" to 32075.
About United Marketing Communications
United Marketing Communications (UMC) provides a unique combination of state-of-the-art media services, field marketing and traffic-driving promotions for more than 1500 multi-unit retail operators in over 40 US markets. To learn more about UMC, visit http://www.umcconnect.com/.
