Sports Radio 810 WHB Reaches 22,000 Fans

Mar 14, 2011 08:33 AM

Sports Radio 810 WHB Reaches 22,000 Fans with Moblico

Kansas City-Based Station's Enhanced Mobile Application a Hit with Listeners and Advertisers, Celebrates Milestone with Launch of Blackberry Version

Kansas City, MO, March 14, 2011 – Sports Radio 810 WHB, America's largest all-sports radio station broadcasting to Kansas, Missouri, Iowa, Nebraska, and Oklahoma, today announced that its full-service mobile app for iPhone and Android that was launched in November, 2010 has been downloaded and used regularly by 22,000 listeners. Created and powered by Moblico, a leading provider of integrated mobile solutions that acquire, retain, transact, and support customers, the Radio 810 app provides listeners a live, direct, and clear connection to Kansas City's top sportscasters, programs, exclusive podcasts, and special offers from 810 and their partners. Also, due to overwhelming requests, Sports Radio 810 has made the app available to Blackberry users. The free Sports Radio 810 app is available at http://www.moblico.com/810app.

"The 810 app more than exceeded our expectations, plus we are starting to realize financial success through this mobile channel," said Jeff Montgomery, Vice President of Union Broadcasting. "Fans love having the ability to take us wherever they go, and our sponsors have enjoyed an even greater return on their investment with us via the app. The level of personalization between 810 and our listeners that Moblico's app provides was not only exactly what we had been searching for, it significantly broadened our listener base. We are especially thrilled to bring this experience to Blackberry users." 

Recognizing the value other advertisers experienced with the 810 app, Italian eatery Old Town Pizza and Riverside Red X grocery store are leveraging the mobile platform to engage 810 listeners. Old Town Pizza is reaching out to specifically targeted 810 WHB opt-in subscribers with a discounted pizza deal, enabling the restaurant to attract consumers in a concentrated location. Riverside Red X is offering listeners a chicken box deal for $8.10.

"Our 810 app truly set the bar for mobile broadcasting," said Pierre Barbeau, CEO of Moblico. "Moblico's platform gives Sports Radio 810 access to the best of everything that mobile technology has to offer, all in one place. It is far beyond a simple mobile tuner, essentially offering a '360 degree broadcast experience' with the ability for listeners to interact with both the station and advertisers, truly fostering deeper relationships while generating lasting value."

The Radio 810 app delivers a personalized listening experience, enabling the audience to interact with 810 personalities live via phone, instant message or texting- direct from the app. While bringing these benefits to users, the 810 app extends value to station advertisers through direct, engaging interactive ad messages and deals that can be utilized through the app instantly. These activities are tracked through comprehensive analytics that empower advertisers to evaluate listener response in real-time, helping them to make intelligent marketing decisions. Additionally, Moblico's Radio 810 app is "viral," enabling users to share both the service and deals with their friends. This opens up the 810 experience far beyond the "borders" of the 42,923 square miles that the regular AM station is bound by, delivering both the content and ads to a limitless audience.

For more details about The Radio 810 WHB mobile app for iPhone, Android and Blackberry, or to download the app for free, visit http://www.moblico.com/810app.  

About Moblico Solutions, LLC
Founded in 2007 and headquartered in Kansas City, Missouri, Moblico provides the world's most advanced mobile customer relationship (CRM) and content management (CMS) services, empowering businesses to effectively acquire, retain, transact and support customers. The company creates new opportunities and approaches that help reach over 280 million North American consumers anytime, anywhere. No matter what platform, carrier, or interface, Moblico deploys services that work seamlessly all at once.  Moblico’s customized platform includes real-time reporting and analytics, enabling companies to determine how effective their efforts are and what it all means to their overall business strategy. To learn more about Moblico, visit www.moblico.com or text "moblico" to 80802.