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Sports Radio 810 WHB Extends Reach Increases Ad Revenues with Moblico
Sep 13, 2010 08:11 AM
Liz Erk
(781) 279-0370
liz.erk@moblico.com
Kansas City-Based Station Leverages Moblico's Mobile Solutions to Enhance Programming and Enable Personalized Listener Experience
Kansas City, MO, September 13, 2010 – Sports Radio 810 WHB, America's largest all-sports radio station broadcasting to Kansas, Missouri, Iowa, Nebraska, and Oklahoma, today announced that it has launched a full-service mobile app for iPhone and Android. Created and powered by Moblico, a leading provider of integrated mobile solutions that acquire, retain, transact, and support customers, the Radio 810 app provides listeners a live, direct, and clear connection to Kansas City's top sportscasters, programs, exclusive podcasts, and special offers from 810 and their partners. The Radio 810 app delivers a personalized listening experience, enabling the audience to interact with 810 personalities live via phone, instant message or texting- direct from the app. The free Sports Radio 810 app is available at http://www.moblico.com/810app.
While bringing these benefits to users, the 810 app extends value to station advertisers through direct, engaging interactive ad messages and deals that can be utilized through the app instantly. These activities are tracked through comprehensive analytics that empower advertisers to evaluate listener response in real-time, helping them to make intelligent marketing decisions. Additionally, Moblico's 810 Radio app is "viral," enabling users to share both the service and deals with their friends. This opens up the 810 experience far beyond the "borders" of the 42,923 square miles that the regular AM station is bound by, delivering both the content and ads to a limitless audience.
"We are extremely excited about the 810 app, particularly because it not only enables us to broaden our reach with listeners, it also expands upon the value of show programming and advertising," said Jeff Montgomery, Vice President of Union Broadcasting. "The level of personalization between 810 and our listeners that Moblico's app provides is exactly what we've been searching for. We are looking forward to seeing how our audience responds as they experience all of the features the app has to offer."
810 WHB advertisers already recognize the value the mobile app presents, with companies such as Goodyear and Planet Sub being among the first to deliver offers to listeners directly through the app.
"Moblico's mobile solution for 810 WHB represents the future of mass media and broadcasting on mobile phones," said Pierre Barbeau, CEO of Moblico. "By strategically integrating Moblico's platform into all elements of the station, 810 will increase advertising revenues, create deeper relationships with listeners and generate tremendous value for advertisers. 810 WHB is now empowered to advance its business objectives like never before."
Pierre Barbeau will be sharing further insight into Moblico's efforts with 810 WHB, as well as discussing the top ways to capture broadcasting revenues like never before with mobile technologies at the upcoming Radio Show, during the "Building Sales and Profits in the Mobile Digital Age" session on Friday, October 1 at 9:00 a.m. in the Latrobe Auditorium.
For more details about The Radio 810 WHB mobile app for iPhone and Android, or to download the app for free, visit http://www.moblico.com/810app.
About Moblico Solutions, LLC
Founded in 2007 and headquartered in Kansas City, Missouri, Moblico provides the world's most advanced mobile customer relationship (CRM) and content management (CMS) services, empowering businesses to effectively acquire, retain, transact and support customers. The company creates new opportunities and approaches that help reach over 280 million North American consumers anytime, anywhere. No matter what platform, carrier, or interface, Moblico deploys services that work seamlessly all at once. Moblico’s customized platform includes real-time reporting and analytics, enabling companies to determine how effective their efforts are and what it all means to their overall business strategy. To learn more about Moblico, visit www.moblico.com or text "moblico" to 80802.
