PMA 2010 Successfully Enhances Attendee Experience with Moblico
Mar 15, 2010 10:35 AM
Liz Erk for Moblico
(781) 279-0370
liz.erk@moblico.com
Event and Exhibitors Including HP Leveraged Moblico's Mobile Network Solutions, Providing "Up-to-the-Minute News" and Updates
Kansas City, MO, March 15, 2010 – Moblico Solutions, a provider of integrated mobile offerings that support and extend customer relationships, today announced that the Photo Marketing Association (PMA) successfully leveraged Moblico's mobile network solutions, providing "Up-to-the-Minute PMA News" at the PMA 2010 International Convention exhibit and trade show which took place at the Anaheim Convention Center from February 21 through February 23. By signing up for mobile alerts at http://moblico.net/pma10/reg/, attendees received important real-time updates that ensured notifications of program changes, on-the-fly activity alerts, and exclusive offers. Additionally, exhibitors took advantage of the service by sponsoring messages and sending personalized communications, enabling them to stand out above other competing exhibits. In particular, HP used the service to drive traffic to their booth while NHL player George Parros of the Anaheim Ducks was signing posters and posing for photos.
"This was our 86th PMA event. Year after year industry professionals rely upon the show to provide them with the latest information that helps them to become more profitable and successful, and this year was no different,” said Gary Pageau, Marketing Publisher, Content Development and Strategic Initiatives of PMA. “By partnering with Moblico, we were able to significantly extend the value we offer by making the show experience more personal and informative for both attendees and exhibitors.”
“We were thrilled to provide the PMA 2010 event with our mobile solutions,” said Pierre Barbeau, CEO of Moblico Solutions. “By utilizing the mobile channel, exhibitors and attendees alike turned an already valuable show experience into a truly personalized and informative one. The mobile alerts created a lasting impression, allowing the users to directly interact and take away elements of the show that were particularly important to them.”
Mobile message alerts were only sent during PMA 2010, and ceased once the event ended. To learn more about Moblico's services at PMA 2010, visit http://www.pmai.org/pma2010_home.aspx.
About Moblico Solutions, LLC
Moblico helps companies effectively acquire, retain, transact and support customers with mobile technologies. Through Moblico's complete mobile solutions network that moves way beyond basic SMS promotions, organizations are able to engage in long-term, continual interaction with target audiences, fostering deeper and more personalized relationships that inspire loyalty. To learn more about Moblico, visit www.moblico.com or text "moblico info" to 32075.
About PMA
As a professional trade association, PMA helps the worldwide photo imaging community achieve business success and adapt to new technologies. PMA continues its 85-year legacy of connecting photo imaging businesses to a network of knowledge and support. PMA represents members in 100-plus countries who actively contribute to the expanding imaging industry. As photo imaging continues to evolve, this association has grown to represent the diversity in imaging: photo retailers and processors, manufacturers, commercial imaging labs, sports and event photography, custom picture frame shops, and scrapbook retailers. PMA is committed to helping these segments increase their profitability and expand their consumer, commercial and industrial markets. To learn more about PMA, visit http://www.pmai.org/.
