Noritsu Enters Strategic Alliance with Moblico

Mar 28, 2011 08:57 AM

Noritsu Enters Strategic Alliance with Moblico to Bring Enhanced Mobile Services to the Imaging Industry

Leading provider of digital imaging and photo printing solutions delivers ground-breaking mobile marketing tools tailor-made for photo retailers

Kansas City, MO, March 28, 2011 – Moblico, a leading provider of integrated mobile solutions that acquire, retain, transact, and support customers, today announced that it has entered into a strategic alliance with Noritsu America Corporation, a leader in the Photofinishing and Digital Imaging industry. Through a reseller agreement, Noritsu will be offering Moblico's advanced mobile marketing solutions that are specifically designed for the unique needs of photo retailers. By adding Moblico's suite of mobile business solutions to its own line of services, Noritsu now provides the most powerful, complete arsenal of instantaneous marketing and sales tools to the photo retailer and imaging industry, enabling retailers to generate new revenue streams with mobile.  Photo retailers will be empowered to turn consumers into loyal customers with targeted and personalized mobile-based services that complement photo retailer's existing marketing efforts. Additionally, through Moblico's SnapShop mobile application, photo retailers can create a branded smartphone app that allows them to receive and process print orders directly through customers' cameraphones, further extending the store experience beyond the physical location.

The Moblico platform enables photo retailers to instantly broaden their effectiveness through mobile in a number of ways, such as the expansion of their customer database, increasing product offerings and sales, driving more in-store traffic, improving customer service, and delivering custom communications to consumers. Additionally, the Moblico platform helps to reduce direct marketing costs by over 50 percent or more. The platform also provides real-time analytics, allowing retailers to track and measure their efforts' effectiveness and customer behavior. Some of the ways photo retailers have been leveraging Moblico's platform include delivering targeted services and offers for specific groups of customers, send unlimited instant coupons or deals to contacts, drive direct sales and gifting at any time or place, deliver personalized communications and alerts, and fine-tune distribution, usage and time of offers for maximum impact.

"Our alliance with Moblico is going to deliver the power of mobile business to our customers like never before," said Mike Allen, Vice President, Pro/Strategic Sales for Noritsu America Corporation. "Customers have been expressing a desire to take advantage of the mobile channel. By working with Moblico, we are not only able to give them what they want, we are bringing them the smartest, most comprehensive suite of mobile tools on the market."

"We are thrilled Noritsu has selected Moblico as its mobile marketing and mobile commerce platform provider," said Pierre Barbeau, CEO of Moblico. "We look forward to the success our mutually beneficial relationship will bring to Noritsu customers."

For more details about Moblico's photo retailer solution, visit http://www.moblico.com/successes/moblico-empowers-photo-retailers-with-snapshop.

About Moblico Solutions, LLC
Founded in 2007 and headquartered in Kansas City, Missouri, Moblico provides the world's most advanced mobile customer relationship (CRM) and content management (CMS) services, empowering businesses to effectively acquire, retain, transact and support customers. The company creates new opportunities and approaches that help reach over 280 million North American consumers anytime, anywhere. No matter what platform, carrier, or interface, Moblico deploys services that work seamlessly all at once.  Moblico’s customized platform includes real-time reporting and analytics, enabling companies to determine how effective their efforts are and what it all means to their overall business strategy. To learn more about Moblico, visit www.moblico.com or text "moblico" to 80802.

About Noritsu America Corporation
Noritsu is the leading global provider of high quality digital imaging equipment and provider of photo printing solutions to the retail, professional , law enforcement, specialty and other print-intensive markets. With more than 58,000 installations in more than 180 countries, Noritsu has been at the forefront of innovation in the photo industry for nearly six decades, introducing revolutionary technologies and first to bring automated, continuous processing and photo printing equipment to the worldwide market. Noritsu continues to expand its line of award-winning imaging hardware and software products and solutions that offer consumers greater quality and choice in preserving their memories, while delivering high performance, flexibility and profit-making potential to Noritsu customers. Retailers can realize growth and profitability in the rapidly expanding social expression age. www.noritsu.com