Moblico Solutions Delivers State Farm Promotion for KU Vs MU Football Game

Jan 04, 2010 10:35 AM

Liz Erk for Moblico
(781) 279-0370
liz.erk@moblico.com

Company Provides Comprehensive In-Stadium Interactive Mobile Competition, Resulting in a Response Rate Increase of Five Times Over the Previous Year

Kansas City, MO, January 4, 2010 – Moblico Solutions, a complete mobile CRM solutions provider, today announced the success of its State Farm-sponsored promotion during the University of Missouri vs University of Kansas football game. Conducted at Arrowhead Stadium on November 28th, the company provided a fun, interactive mobile competition that was deployed via the in-stadium jumbo screen. As a result of the campaign, State Farm had over 5000 attendees participate; an increase of 5 times the response rate received for their text-to-win marketing efforts at the same game last year.

As part of the promotion, a "Hi-Striker" game was displayed on the stadium jumbo screen. Fans had 30 seconds in which to text a short code indicating which team they were there to support. While the clock was counting down, a pair of animated carnival strongmen struck a target with hammers for each text they received, one side representing Missouri, the other Kansas. The contest offered a fun method for friendly competition amongst fans, with the side receiving the highest number of votes winning.

“We were thrilled with the outcome of this promotion,” said Jerry Nevins, CPCU of State Farm Insurance. “Regional marketing efforts play a large role in helping to boost brand awareness. The returns we experienced as a result of the Hi Striker game far exceeded our expectations. We are looking forward to future campaigns with Moblico.”

“Extending the value of State Farm's sponsorship at events such as this one offers a unique opportunity for personalized interactivity,” said Pierre Barbeau, CEO of Moblico Solutions. “Additionally, these types of campaigns provide excellent analytics, as well as the ability to continue the dialogue with consumers after the initial event.”

About Moblico Solutions, LLC
Moblico enables companies to effectively acquire, retain, transact and support customers with mobile technologies. Through Moblico's complete solution suite that moves way beyond basic SMS promotions, brands are able to engage in long-term, continual interaction with target audiences, fostering deeper and more personalized relationships that inspire brand loyalty. To learn more about Moblico, visit www.moblico.com.