Moblico Helps Kansas City Wizards Score 800% Increase In Fan Interaction & Retention

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KC Wizards Case Study

M&I Bank Sponsorship
Sponsorship Customer Case Study

Background
A member of Major League Soccer (MLS), the Kansas City Wizards is a popular team and a long-time franchise, entering into its 15th year. KC Wizards fans are known for their loyalty, a factor that is noticed and of great interest to sponsors such as M&I Bank. Expressing the desire to get closer to fans and interact with them more directly, the KC Wizards turned to Moblico.

In the spring of 2009, Moblico launched a series of three mobile-based promotions that ran in May, June and July, offering fans chances to win seat upgrades and other incentives by participating.

Objective
Moblico provides integrated mobile offerings that allow companies to acquire, retain, transact and support customer relationships. As a sponsor of the KC Wizards games, M&I Bank had a goal of increasing the volume of subscribers to its email list. Moblico designed three KC Wizards “Text 2 Win” contests, entering fans into drawings for premium seats for the second half of the games. By sending their email addresses to a short code, entrants were automatically added to the pool, as well as were opted-in to M&I’s list.

One of the games that featured the promotion was against the LA Galaxy. Because of the celebrity appeal that accompanies Galaxy player David Beckham, the mobile contest for this game was extended, proving fans with the opportunity to enter during the two weeks leading up to the game. The contest was promoted in advance via Twitter, Facebook, in-stadium signage, team blog, and on the team’s official website.

From the Client
At the end of the three promotions, M&I’s list grew from 150 to nearly 1200 valid email addresses.

“Both the Wizards and M&I Bank were blown away by the end results of the promotion,” said Kyle Rogers, Press Officer for the KC Wizards. “Our sponsors are a very important part of the organization, so we are always looking for ways to increase their investment value. Moblico absolutely came through beyond our expectations! The fans loved it and expressed interest in receiving future mobile communications from us. We are looking forward to expanding our mobile fan efforts through Moblico in the upcoming season.”

Kansas City Wizards Fast Facts

• Moblico captured nearly 1200 email addresses for M&I

• 1121 fans opted in to continue receiving mobile communications from the KC Wizards

• The KC Wizards will be expanding its use of Moblico’s mobile solutions network for the next season