Moblico Enhances Pizza Hut Franchisee with the Ultimate, Integrated Marketing & Sales Solution

www.moblico.com ©2010 Moblico Solutions, LLC. Proprietary and confidential.

Moblico Case Study

Pizza Hut of Southern Colorado
Multi-unit Retail Case Study

Background
WKRP Management, LLC, which operates approximately 44 Pizza Hut stores in Colorado, Kansas, New Mexico and Wyoming, has always strived to stay ahead of the curve when it comes to connecting with customers. In 2005 WKRP was one of the first independent Pizza Hut franchisees to connect Colorado Spring stores to high-speed Internet, enabling online ordering independent of Pizza Hut Corporate. The favorable response by customers was overwhelming, affirming that WKRP needed to keep a pulse on what area consumers wanted.

Recognizing that mobile was presenting a tremendous presence among their stores' demographic, WKRP turned to Moblico. While WKRP was aware of "standard" mobile marketing practices such as one-off, text-message-based promotions, they felt there was more that could be done and knew that Moblico was the team to deliver solutions above and beyond the ordinary.

How Moblico Serves Pizza Hut
Moblico provides integrated mobile offerings that enables retailers to acquire, retain, transact and support customer relationships, both via new channels and enhancing traditional ones. By partnering with Moblico, WKRP is taking their customer interaction to the next level, offering a more personalized shopping experience by integrating mobile into their existing marketing and sales channels, as well as creating new mobile opportunities.

Some of the Moblico-provided services that are benefitting WKRP stores:

• Both regular and mobile Websites
• iPhone application designed for each store location
• Coupon services that work across all platforms including Web, mobile, print, broadcast, social networks
• Comprehensive analytics that enable stores to track and measure their efforts in real-time  

Direct from WKRP
"We knew we needed to find a way to leverage mobile to get closer to customers and the community," said Steve Patton, Managing Member of WKRP Management, LLC. "Creating a truly integrated customer experience that ties mobile together with everything else out there was the missing puzzle piece. What Moblico has built really personalizes customers' engagement with our brand."