Moblico Revolutionizes the Radio Station 810 WHB Experience for Listeners and Sponsors

Moblico Enables Radio Station 810 WHB to Broaden Listener Base, Personalize Interaction, Enhance Sponsorship Value

Moblico Case Study

810 WHB
Mass Media Case Study

810 WHB and Moblico come together to offer sports fans live streaming and podcasts from 810 Sports Radio

Background
As America's largest all-sports radio station, 810 WHB is long-hailed as THE authority on everything that matters to Kansas, Missouri, Iowa, Nebraska, and Oklahoma, as well as select ESPN content. When it comes to up close and personal insights to area teams, listeners depend on 810 to deliver.

810 has a large fan following, spanning beyond the airwaves to the Internet and other off-air environments. However, it has become evident to 810 that not only do listeners want to stay in touch, they want to be a part of the action. Recognizing the need to "do something different," 810 turned to Moblico.

Moblico devised apps for iPhone, Android and Blackberry that not only gives listeners 24/7 personalized access to 810 programming and on-air personalities, they also add value to 810 advertisers and the community at-large.

How Moblico's Radio 810 Mobile App Delivers
Moblico provides integrated mobile offerings that allow organizations to acquire, retain, transact and support customer relationships. Moblico's Radio 810 app enables listeners to take the station with them everywhere they go. It provides a direct, clear connection to Kansas City's top sportscasters, programs, exclusive podcasts, and "deal of the show" offers from 810 and their partners. The Radio 810 app brings a more personalized listening experience and opportunities for listeners to interact with their favorite 810 personalities live via phone, instant message or texting.

In tandem with providing these benefits to users, 810 is extending its value to advertisers through ad messages and deals that can be utilized through the app instantly. These activities are tracked through comprehensive analytics that put programming sponsors in the drivers' seat, helping them to evaluate listener response and make intelligent marketing decisions.

Moblico's 810 Radio app is also viral, enabling users to share both the service and deals with their friends. This opens up the 810 experience far beyond the "borders" of the 42,923 square miles that the regular AM station is limited to, exposing both the content and ads to an expanded audience.

Listen to the 810 ad spot:

Listen to the 810 mobile application discussion on air:

810 Weighs In
“This is an extremely exciting service offering for us," said Jeff Montgomery, Vice President of Union Broadcasting. "The phone apps provide a level of personalization and interaction between us, advertisers, the community, and listeners that was not previously possible. The opportunities opened up to us are endless and we are looking forward to watching them grow."