Goodyear distributes mobile coupons via local sports radio app

Goodyear distributes mobile coupons via local sports radio app

By Dan Butcher

September 21, 2010

A consortium of Goodyear dealers and other local businesses are running mobile coupon inititiatves via the new Sports Radio 810 WHB mobile applications for Apple’s iPhone and Google’s Android.

Created and powered by mobile service provider Moblico, Union Broadcasting’s Radio 810 application provides listeners with a live connection to Kansas City sportscasters, programs, exclusive podcasts and special offers from 810 and its partners. The Radio 810 application lets the audience interact with 810 personalities live via phone, instant message or text messaging.

“We wanted to grow our business, whether it be streaming on the Web to a text messaging program and the new mobile apps,” said Jeff Montgomery, vice president at Union Broadcasting, Kansas City, MO.

“Moblico has developed the apps for us, so we can still focus on our primary business, which is broadcast radio,” he said. “The digital side of things is the direction a lot of advertising dollars are moving towards, so it’s important for us to stay ahead of the curve.

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