It was an exciting match between the Wizards and Manchester United, but in the end the Wizards defeated Manchester, 2 – 1. But the thrills weren’t just on the field. As I mentioned Friday, fans were given a chance to win an autographed Manchester United jersey, as well as receive exclusive deals and info on 2011 season tickets in celebration of the newly renovated Arrowhead stadium by texting in to a shortcode during the game.
The response was tremendous! In the short time we advertised the texting info we received 4451 participating messages. Best of all, we grew the Wizards existing marketing database by 120%.
Great job, Wizards! Win-win all the way around.
It’s going to be an exciting weekend in Kansas City! On Sunday our own Wizards are taking on the Manchester United at the newly renovated Arrowhead Stadium and Moblico’s giving fans a chance to get in on the exhibition game fun!
During the game fans can text ‘WIZARDS’ to 32075 to receive exclusive deals and info on 2011 season tickets to help celebrate the new stadium. Plus each text is an entry for a chance to win autographed Manchester United jersey!
Reminders and other instructions will be displayed throughout Arrowhead Stadium during the game, don’t miss out!
This was a fun (even tasty?) development… we have been working with 435 South Magazine, turning their sponsors’ ads interactive via mobile. We have been doing this a few ways, but in particular with text codes and mobile coupons.
One of the advertisers to see HUGE returns from the interactive ads was Smallcakes, a bakery specializing in cupcakes. We created a mobile coupon promotion that was featured in the magazine, offering a free cupcake to customers who redeemed a mobile code. By texting to accept the giveaway, consumers then presented the confirmation in the store and collected their treat.
Smallcakes had expected to experience some redemption, but it never anticipated the tremendous success the promotion provided almost immediately. In the first three weeks the offer was live, the store had 123 people redeem the coupon- 60% of which were new customers.
This type of ROI is incredible and goes to show how mobile can truly boost the value of traditional advertising. Smallcakes was also featured during a Fox 4 segment last night that discussed the popularity of their specialty cupcakes. We are definitely looking forward to watching retailers like Smallcakes rise above their competition by reaching customers through mobile. In fact, I spoke with Jeff Martin, the owner of Smallcakes and this is what he had to say:
“We were pleased with the return we were getting on our advertising spend with 435 Magazine, but the response we have received through the mobile promotion completely exceeded what we’d seen with the regular ads. The customers we have been attracting, people in their 20’s and 30’s, are exactly the demographic we’ve been after. Thanks to the mobile couponing that you and your team at Moblico created, that category of consumer has been coming to our store in droves. We are so excited and can’t wait to expand our mobile marketing efforts. We really want to try doing real time marketing such as ‘on-the fly offers’ that coincides with specific activities or occasions.”
We’re looking forward to it, Jeff!
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It was an exciting match between the Wizards and Manchester United, but in the end the Wizards defeated Manchester, 2 – 1. But the thrills weren’t just on the field. As I mentioned Friday, fans were given a chance to win an autographed Manchester United jersey, as well as receive exclusive deals and info on 2011 season tickets in celebration of the newly renovated Arrowhead stadium by texting in to a shortcode during the game.
