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PMA 2010 & HP: They Shoot, They Score!
Last week I briefly mentioned that HP had used our services to drive traffic to their booth at the recent PMA 2010 conference. Today we issued a press release detailing PMA’s successful deployment of our platform, which included how exactly HP had taken advantage of it:
Moblico Solutions, a provider of integrated mobile offerings that support and extend customer relationships, today announced that the Photo Marketing Association (PMA) successfully leveraged Moblico’s mobile network solutions, providing “Up-to-the-Minute PMA News” at the PMA 2010 International Convention exhibit and trade show which took place at the Anaheim Convention Center from February 21 through February 23. By signing up for mobile alerts, attendees received important real-time updates that ensured notifications of program changes, on-the-fly activity alerts, and exclusive offers. Additionally, exhibitors took advantage of the service by sponsoring messages and sending personalized communications, enabling them to stand out above other competing exhibits. In particular, HP used the service to drive traffic to their booth while NHL player George Parros of the Anaheim Ducks was signing posters and posing for photos.
The show was a lot of fun and very informative, and HP’s promotion was a hit! Lots of people took advantage of the opportunity to get George Parros’s autograph and enter for a chance to win the hockey stick.
Anaheim Ducks' George Parros stopped by the HP PMA booth to take photos with consumers and show off the NHL licensed content through HP's Retail Publishing Solutions
Definitely one of PMA’s most successful events! I’m looking forward to the next one.
