It was an exciting match between the Wizards and Manchester United, but in the end the Wizards defeated Manchester, 2 – 1. But the thrills weren’t just on the field. As I mentioned Friday, fans were given a chance to win an autographed Manchester United jersey, as well as receive exclusive deals and info on 2011 season tickets in celebration of the newly renovated Arrowhead stadium by texting in to a shortcode during the game.
The response was tremendous! In the short time we advertised the texting info we received 4451 participating messages. Best of all, we grew the Wizards existing marketing database by 120%.
Great job, Wizards! Win-win all the way around.
It’s going to be an exciting weekend in Kansas City! On Sunday our own Wizards are taking on the Manchester United at the newly renovated Arrowhead Stadium and Moblico’s giving fans a chance to get in on the exhibition game fun!
During the game fans can text ‘WIZARDS’ to 32075 to receive exclusive deals and info on 2011 season tickets to help celebrate the new stadium. Plus each text is an entry for a chance to win autographed Manchester United jersey!
Reminders and other instructions will be displayed throughout Arrowhead Stadium during the game, don’t miss out!
Jon Swartz of USA Today published a nice little reminder of the great opportunities and potential LBS offers:
Such services are part of a rising wave in mobile advertising, which is expected to soar in the U.S. to $3.1 billion in 2013 from $320 million in 2009, according to market researcher BIA/Kelsey.
Driving the growth are smartphone sales, which are expected to account for a majority of phones in the U.S. by the end of 2011, market researcher Nielsen says. About 5% of the more than 225,000 iPhone apps have location services.
Analysts say the appeal of location-based services goes far beyond game-playing and seeing where your friends are. “Location is such an important tool for local merchants and marketers to more deeply connect with customers,” says Michael Boland, an analyst at BIA/Kelsey.
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It was an exciting match between the Wizards and Manchester United, but in the end the Wizards defeated Manchester, 2 – 1. But the thrills weren’t just on the field. As I mentioned Friday, fans were given a chance to win an autographed Manchester United jersey, as well as receive exclusive deals and info on 2011 season tickets in celebration of the newly renovated Arrowhead stadium by texting in to a shortcode during the game.
